Take a minute to try and write the story you want from them, based on the pitch you’re sending. This is really important and where you probably may have a slight disadvantage over those with years of instinct and practice. Write and email a short intro to your story – I’ve started collecting examples on a little site called if you want somewhere to get started.Those are now publications and individuals worth considering. Instead, search for phrases that your target audience might actually look up and see where the results lead. Throw that list away, because it’s probably full of ego and assumptions.ID the people you really want to write about you.So, to add a positive contribution to the subject, here’s a simple guide for anyone with a great idea to get the story out there: I’m a big believer that media relations is pretty democratic now – anyone should be able to look up how to do it simply and if they have a strong idea, it should get through.īut I don’t believe that the one obstacle standing between great startups and people who want to write about them is lack of over-engineered PR tools. Perhaps the fact that these services are springing up all over the place now shows how commoditized the old things PR agencies used to obsess over and protect have become. And it’s this understanding that lets you communicate with them in the only term that really matters: how does your story make their job/life/day easier and better? It’s only by spending a little time in the mindset of a reader that you can get a meaningful grasp of what matters to the writers. It’s not rocket science, it doesn’t take anything as sophisticated as machine learning and it comes with benefits that will help your pitch and your business. If you want to know which journalists to contact about a story, why not just go to their website and read for a few minutes? Great, right? Real timesaver.īecause most startups pride themselves on using tech in a smart way to short-circuit the old ways of doing things, to a founder this could easily sound brilliant.īut to anyone who actually has experience with PR, we know it doesn’t work like this. Input any AngelList URL and it will use simple machine learning to tell you which journalists you might want to contact. This just provides a basic breakdown to better explain the platform.Take something like the little “Find a Reporter” hack put together by PressFriendly (who genuinely seem like really nice guys, but someone has to be the example). Of course, anyone on Product Hunt can be a combination of all three types of users. But, it can also be a great way to receive feedback on your product by seeing how popular it is and what members think. Most Makers use Product Hunt to further their reach on launch day, just like any other form of marketing. I would be the Maker, as I had created this product myself. Related: Upcoming Apple Products We’re Looking Forward to in 2022įor example, if I was releasing an app, I might add it to Product Hunt on launch day. As the name suggests, Makers are the people who actually create the product and then launch it on the platform. Some Makers (we'll come to them next) also use Hunters to help launch their product more successfully on the platform. Why do people hunt products, you might wonder? It's all part of the community aspect, if you find a cool product, members want to share it with the rest of the community. I would be the Hunter, as I didn't make the product myself. For example, when Apple launches its next iPhone, I could add the product to Product Hunt.
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